At the close of 2008 we worked with Intel to launch the Inside Scoop Blog. Featuring “stories from real people at Intel” the blog continues “the people behind the processors” theme. It also includes the Intel Insiders, a group of social media and networking pioneers who are helping Intel learn how to better connect with online audiences interested in technology and innovation.
The blog is built with Movable Type and an early precursor to Motion is seen in Activity Feed sidebar.
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We should pause more often and blog about the work we do for clients, including NatGeo. In this case though, Six Apart featured the blog and they said it better than we could.
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Just in time for SXSW Interactive 09, we launched Bike Hugger 2.0. A design refresh built with Movable Type Pro and Motion. Six Apart profiled the updated site in a featured article. I also talked about the design and what we’re doing with Bike Hugger in a interview on ReGeneration.
We’re excited about Motion and you can see it in action on the Bike Hugger Lastest Activity page. We’re working hard now on more Motion sites.
Continuing our success with the Mobile Socials, we’re returning to SXSW, then An Event Apart, Webvisions, and more we’ll announce.
The Mobile Socials are an intersection of bike culture, mobility, and technology. Technically, they are a social media marketing event targeting an enthusiastic niche audience with lifestyle branding, but it’s just not our style to talk big with those sorts of social mumbo jumbo words. As Brian Oberkirch describe them, “it’s a coffee klatch on bikes, an excuse to get together” with your buddies and geek out.
Partners underwrite the event and provide the product and scwhag we give away.
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Based on the success of our bike culture events at SXSW 08, we’re taking the show on the road and the next stop is Portland at Webvisions 2008. The Bike Hugger Mobile Social includes an urban ride, reception, and all-around fun times. The Mobile Social itself is an intersection of bike culture, mobile apps, and technology.
For our clients, it’s a creative opportunity to engage a growing demographic, socialize with them, and blog all about it.
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Textura Design worked directly with SXSW to develop a Interactive Community Event that’s a blogger barbecue, related bike ride, and all-around fun time. It’s a creative opportunity to engage the SXSW crowd, socialize with them, and blog all about it. Austin is a total bike town, we expect some industry peeps to hang out with us, and it’s a bike culture event. In fact, Bike Hugger was born in Austin during a ride to Creedmoor and back.
Related links
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Bettie is Bike Hugger design study in urban mobility focused on building a sport-utility bike. A sport-utility bike (SUB) is a variety of load-carrying bicycle pioneered by Xtracycle who invented the FreeRadical, a hitchless bike trailer (it attaches directly to the frame instead of with hinges).
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Wikipedia thoroughly explains the Xtracycle in an entry, including their history, and even links to Bettie.
We blog all about Bettie on Bike Hugger, a Hugger Industries blog.
Hugger Industries is a Textura Design, Inc. company.
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Best known for our work with Intel and Boeing (check the press) and my book, we’re also building lots of intranet blogs for Fortune 100 companies.
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Internal blogs are the next revolution in blogging and I’ve been out speaking about them at events like the Enterprise Architect Summit. Enterprise blogging, or blog-oriented architecture, is helping business better communicate and learn how to “talk to themselves.”
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